Hire the geekiest US ecommerce SEO pro. Now.
Well, well, well. Ain't even American, but I betcha he's gonna fix up them 137K product pages come 2025.
This website has been overoptimized 😨
This excessive 1-page keyword stuffing strategy shows you what not to do for search engines.
In 2025 and beyond, what you need to do is to write for people. Real people. Like you and me.
They're looking for stuff to buy. Or stuff to do that requires to buying other stuff.
It's time to implement a comprehensive SEO strategy: focus on your brand, user experience (UX) and relationship building.
Let me audit your website's SEO efforts and provide you with a customized plan to get you out of this ski slope ⛷️
In ecommerce SEO,
What You Say Is What You Get.
SEO Best Practices for US Ecommerce in 2025
1
Product Detail Page Optimization
Enhance your PDPs with rich, semantic content that goes beyond basic descriptions. Implement structured data markup to improve search visibility and provide users with comprehensive product information directly in search results.
2
Product Category Page Refinement
Optimize PCPs to serve as powerful landing pages, incorporating dynamic content, faceted navigation, and user-generated reviews to improve relevance and user experience.
3
Google Merchant Listings Excellence
Master the art of creating and maintaining eligible product listings in Google Merchant Center, ensuring your products are showcased effectively across Google's shopping ecosystem.
4
"People First" Content Strategy
Develop a content-driven approach that prioritizes user needs and search intent, going beyond keyword stuffing to provide genuine value and establish topical authority in your niche.
5
Existing Content Updates. Stale = Dead
Adhere to Google's feed specifications, including required attributes, correct formatting, and regular updates to reflect inventory and pricing changes accurately.
Mastering Product Detail Pages (PDPs)
Rich Product Descriptions
Craft detailed, unique product descriptions that highlight key features, benefits, and use cases. Incorporate natural language processing (NLP) techniques to match user search queries and intent.
Enhanced Media Content
Utilize high-quality images, 360-degree product views, and informative videos to provide a comprehensive visual experience. Implement lazy loading and next-gen image formats for optimal performance.
User-Generated Content
Integrate customer reviews, Q&As, and user-submitted photos to build trust, improve relevance, and address potential buyer concerns directly on the product page.
Optimizing Product Category Pages (PCPs)
1
Dynamic Content Generation
Implement AI-driven content generation to create unique, relevant category descriptions that adapt to user behavior and search trends, ensuring fresh and engaging content for both users and search engines.
2
Advanced Faceted Navigation
Develop a robust faceted navigation system that allows users to easily filter and sort products while maintaining SEO-friendly URL structures and avoiding duplicate content issues.
3
Category-Specific Rich Snippets
Utilize schema markup to highlight key category information in search results, such as number of products, price ranges, and top-rated items, improving click-through rates from SERPs.
4
Internal Linking Strategy
Implement a strategic internal linking structure that enhances crawlability and distributes page authority effectively throughout your site's taxonomy.
Google Merchant Listings Eligibility
Product Information Quality
Ensure all product listings contain accurate, detailed, and up-to-date information including titles, descriptions, GTINs, MPNs, and high-quality images that comply with Google's content policies.
Website Requirements
Maintain a secure (HTTPS) website with clear policies on returns, refunds, and shipping. Implement proper tracking for transactions and provide a seamless checkout experience.
Feed Specifications
Adhere to Google's feed specifications, including required attributes, correct formatting, and regular updates to reflect inventory and pricing changes accurately.
Fixing Google Merchant Listings
1
Identify Issues
Utilize Google Merchant Center's diagnostics tools to pinpoint specific problems with your product listings, such as missing GTINs, inaccurate pricing, or policy violations.
2
Implement Fixes
Address identified issues systematically, updating product information, adjusting feed attributes, and ensuring compliance with Google's policies and best practices.
3
Verify and Monitor
Re-submit corrected listings and monitor their status in Google Merchant Center. Set up automated alerts to catch and address new issues promptly.
4
Continuous Optimization
Regularly review and optimize your listings based on performance data, competitor analysis, and evolving Google requirements to maintain and improve visibility.
Leveraging Google Merchant Center Next
Enhanced Automation
Utilize advanced AI-driven tools in Google Merchant Center Next to automate product feed optimization, error detection, and performance forecasting, saving time and improving overall listing quality.
Expanded Reach
Take advantage of new integration options with Google's shopping ecosystem, including YouTube Shopping, Image Search Shopping, and Discovery campaigns to maximize product visibility across multiple platforms.
Data-Driven Insights
Leverage enhanced analytics and reporting features to gain deeper insights into product performance, consumer behavior, and competitive positioning, informing strategic decisions for inventory and marketing.
Maximizing Google Search Console
1
Performance Tracking
Regularly analyze search performance metrics, including click-through rates, average position, and impressions for both organic search and product listings to identify opportunities for improvement.
2
Index Coverage
Monitor index coverage reports to ensure all important pages are being crawled and indexed properly, addressing any errors or warnings promptly to maintain optimal site visibility.
3
Rich Results Monitoring
Utilize the Rich Results Test and enhancements reports to verify the correct implementation of structured data and troubleshoot any issues affecting rich snippet displays in search results.
4
Mobile Usability
Regularly check mobile usability reports to ensure your ecommerce site provides an optimal experience on mobile devices, addressing any flagged issues to maintain strong mobile rankings.
Effective Product Feed Listings
Optimized Titles
Craft compelling, keyword-rich product titles that accurately describe the item and include important attributes like brand, model, color, or size to improve relevance and click-through rates.
Detailed Descriptions
Provide comprehensive product descriptions that highlight unique features, benefits, and use cases. Incorporate relevant long-tail keywords naturally to capture diverse search intents.
High-Quality Images
Use clear, high-resolution product images that showcase the item from multiple angles. Ensure images meet Google's size and quality requirements for optimal display in search results.
Accurate Categorization
Assign products to the most specific and relevant Google product categories to improve visibility in category-based searches and enhance the overall quality of your product listings.
Product Feed Management Tools
Automated Syncing
Utilize tools that automatically sync your product inventory, pricing, and availability across multiple channels, ensuring consistency and reducing manual errors.
Feed Optimization
Implement feed management solutions that offer built-in optimization features, such as title generation, attribute mapping, and rule-based modifications to enhance listing quality.
Performance Analytics
Choose tools with robust reporting capabilities to track product performance across different marketplaces, identifying top sellers and areas for improvement.
Multi-Channel Integration
Select platforms that support integration with multiple ecommerce channels and marketplaces, streamlining your product distribution and management processes.
"People First" Content-Driven Approach
User Intent Mapping
Develop a comprehensive understanding of user search intent at different stages of the buyer's journey. Create content that addresses specific user needs, from informational queries to purchase-ready searches.
Expertise, Authority, and Trust (E-A-T)
Demonstrate your brand's expertise through in-depth product guides, how-to content, and industry insights. Showcase customer testimonials and expert endorsements to build trust and authority in your niche.
Interactive Content
Incorporate interactive elements such as product configurators, size guides, and comparison tools to enhance user engagement and provide valuable assistance in the decision-making process.
True "Product-Led SEO"
1
Product-Centric Keyword Research
Conduct in-depth keyword research focused on product features, benefits, and use cases. Identify long-tail queries that indicate high purchase intent and incorporate them into your product content strategy.
2
Semantic Enrichment
Enhance product descriptions with semantic markup and related concepts to improve relevance for a wider range of search queries. Utilize natural language processing tools to identify and incorporate relevant semantic entities.
3
User-Generated Content Integration
Leverage customer reviews, Q&As, and user-submitted content to add authentic, keyword-rich information to your product pages. Implement structured data markup for reviews to enhance rich snippet opportunities in search results.
4
Product Performance Optimization
Continuously analyze product page performance metrics, including organic traffic, conversion rates, and user engagement. Use these insights to refine product content and technical SEO elements for improved visibility and sales.
Comprehensive Ecommerce SEO Audit ($10K)
Technical SEO Analysis
Conduct a thorough examination of your site's technical foundation, including crawlability, indexation, site structure, and mobile responsiveness. Identify and prioritize critical issues affecting search performance.
Content Quality Assessment
Evaluate the quality, relevance, and optimization of your product descriptions, category pages, and supporting content. Provide recommendations for improving E-A-T signals and addressing content gaps.
User Experience Evaluation
Analyze site speed, navigation, and overall user experience across devices. Identify opportunities to enhance engagement metrics and reduce bounce rates through UX improvements.
Understanding Your Ecommerce Ecosystem
Platform Analysis
Evaluate your current ecommerce platform's SEO capabilities and limitations. Identify potential technical constraints and opportunities for optimization within your existing system.
Integration Assessment
Review the integration between your ecommerce platform, CMS, PIM, and other critical systems. Ensure data flow and consistency across all touchpoints to support SEO efforts.
Competitive Landscape
Conduct a thorough analysis of your top competitors' SEO strategies, identifying gaps and opportunities in your current approach. Benchmark your performance against industry leaders to set realistic goals.
Evaluating Technical Site Architecture
1
URL Structure Optimization
Analyze and refine your URL structure to ensure it's logical, keyword-rich, and scalable. Implement proper URL parameters for faceted navigation to avoid duplicate content issues.
2
XML Sitemap Management
Develop and maintain comprehensive XML sitemaps for products, categories, and other important pages. Ensure regular updates and proper submission to search engines for efficient crawling.
3
Robots.txt Configuration
Optimize your robots.txt file to guide search engine crawlers effectively, preventing indexation of duplicate or low-value pages while ensuring critical content is easily accessible.
4
Canonical Tag Implementation
Implement canonical tags strategically to manage duplicate content across product variations, pagination, and filtered views, consolidating ranking signals to the preferred URL.
Optimizing Site Speed and Performance
1
Server Response Time
Optimize server configuration and utilize content delivery networks (CDNs) to minimize server response times and improve global accessibility of your ecommerce site.
2
Image Optimization
Implement next-gen image formats, lazy loading, and responsive images to reduce page weight without compromising visual quality, especially crucial for product galleries.
3
Code Minification
Minify and compress HTML, CSS, and JavaScript files to reduce file sizes and improve load times across your ecommerce platform.
4
Core Web Vitals Optimization
Focus on improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to meet Google's page experience criteria and boost search rankings.
Enhancing On-Page Optimization
Title Tag Optimization
Craft compelling, keyword-rich title tags that accurately describe page content and entice clicks from search results. Ensure proper length and include product names, brands, and unique selling points where relevant.
Meta Description Refinement
Create informative and persuasive meta descriptions that summarize page content and include a clear call-to-action. Optimize for click-through rates while maintaining relevance to the page content.
Header Tag Structuring
Implement a logical header tag hierarchy (H1-H6) that clearly outlines the content structure of each page, incorporating relevant keywords naturally to improve topical relevance.
Image Alt Text Optimization
Provide descriptive, keyword-rich alt text for all product images and graphics, improving accessibility and creating additional opportunities for search engine relevance.
Refining Internal Linking Structure
1
Hierarchical Navigation
Develop a clear, logical site structure that guides users from broad category pages to specific product listings, enhancing both user experience and search engine crawlability.
2
Cross-Linking Products
Implement strategic internal links between related products, complementary items, and relevant category pages to improve page authority distribution and encourage deeper site exploration.
3
Breadcrumb Navigation
Utilize breadcrumb navigation to provide users with clear context of their location within your site hierarchy and to create additional internal linking opportunities.
4
Anchor Text Optimization
Use descriptive, keyword-rich anchor text for internal links to provide context and improve relevance signals for linked pages, enhancing overall site SEO performance.
Targeting Relevant Keywords
Comprehensive Keyword Research
Conduct in-depth keyword research using advanced tools to identify high-value search terms relevant to your product offerings. Focus on long-tail keywords that indicate strong purchase intent and align with your unique selling propositions.
Semantic Keyword Clustering
Group related keywords into semantic clusters to develop comprehensive content strategies that address multiple related search intents. This approach helps in creating topically authoritative pages that rank for a broader range of queries.
Competitor Keyword Gap Analysis
Analyze competitor keyword strategies to identify opportunities for differentiation and uncover valuable keywords you may have overlooked. Use this insight to refine your content strategy and target underserved niches in your market.
Conducting Competitor Analysis
Content Strategy Benchmarking
Analyze competitors' content strategies, including blog posts, product descriptions, and category pages. Identify gaps in your own content and opportunities to provide more comprehensive, valuable information to your target audience.
Technical SEO Comparison
Evaluate competitors' technical SEO implementations, including site speed, mobile optimization, and structured data usage. Use these insights to prioritize your own technical improvements and stay ahead of industry standards.
Backlink Profile Analysis
Examine competitors' backlink profiles to identify high-quality link opportunities and potential partnerships. Develop a strategic link-building plan to strengthen your domain authority and improve search rankings.
Leveraging User Search Behavior
1
Search Query Analysis
Analyze on-site search queries to understand user intent and identify potential gaps in your product offerings or content. Use these insights to optimize product descriptions and create targeted content.
2
User Journey Mapping
Map out typical user journeys from search to purchase, identifying key touchpoints and potential obstacles. Optimize these pathways to improve conversion rates and user experience.
3
Behavioral Segmentation
Utilize advanced analytics to segment users based on search behavior and engagement patterns. Tailor your SEO and content strategies to address the specific needs of different user segments.
4
Voice Search Optimization
Adapt your SEO strategy to accommodate the rising trend of voice searches, focusing on natural language queries and question-based content to capture this growing segment of user behavior.
Optimizing for Semantic Search
Entity Optimization
Identify and optimize for key entities related to your products and brand. Ensure clear associations between entities in your content to improve relevance for complex, semantically-driven searches.
Topic Clustering
Develop comprehensive topic clusters around your core products and services, creating a network of interlinked content that demonstrates depth and authority in your niche.
Natural Language Processing
Utilize NLP tools to analyze and optimize your content for semantic relevance, ensuring it aligns with the way users naturally phrase their queries and search intentions.
Knowledge Graph Optimization
Implement strategies to improve your brand's presence in Google's Knowledge Graph, enhancing visibility in rich results and establishing stronger entity associations.
Implementing Schema Markup Effectively
Product Schema
Implement detailed product schema markup to enhance your product listings in search results. Include key information such as price, availability, reviews, and product attributes to improve click-through rates and visibility.
Organization Schema
Utilize organization schema to provide search engines with comprehensive information about your business, including contact details, social profiles, and logo. This helps establish brand authority and can contribute to enhanced search appearances.
FAQ Schema
Implement FAQ schema for product pages and informational content to capture additional SERP real estate and provide users with quick answers to common questions directly in search results.
Managing Product Feeds Strategically
Real-Time Updates
Implement systems for real-time product feed updates to ensure accuracy in pricing, inventory, and product information across all channels, reducing the risk of disapproved listings or poor user experiences.
Feed Customization
Tailor your product feeds for different channels and marketplaces, optimizing titles, descriptions, and attributes to meet the specific requirements and best practices of each platform.
Performance Tracking
Implement robust tracking and analytics for your product feeds to monitor performance across channels, identify top-performing products, and quickly address any issues or opportunities.
Feed Automation
Utilize feed management tools that offer automation features for tasks like category mapping, attribute population, and error correction to streamline your product data management process.
Ensuring Google Merchant Eligibility
1
Policy Compliance
Thoroughly review and adhere to Google's Merchant Center policies, including accurate product information, clear pricing, and appropriate content. Regularly audit your listings to ensure ongoing compliance.
2
Website Optimization
Optimize your website to meet Google's requirements, including secure checkout processes, clear shipping and return policies, and easily accessible contact information. Ensure your site provides a positive user experience across all devices.
3
Feed Quality
Maintain high-quality product feeds with accurate, up-to-date information. Implement proper use of required and recommended attributes, and ensure consistency between your feed and website content.
4
Performance Monitoring
Regularly monitor your Merchant Center account for any issues or policy violations. Set up alerts and conduct proactive checks to quickly address any problems that could affect your eligibility.
Enhancing Product Listing Ads (PLAs)
Competitive Pricing Strategy
Implement dynamic pricing strategies to ensure your products remain competitive in PLAs. Utilize automated tools to adjust prices based on competitor data and market trends while maintaining profitability.
High-Quality Images
Invest in professional product photography and adhere to Google's image requirements. Use high-resolution, clear images that accurately represent your products to improve click-through rates and reduce returns.
Strategic Bidding
Develop a sophisticated bidding strategy that takes into account factors such as product margin, seasonality, and competition. Utilize automated bidding strategies to optimize for ROAS or conversion value.
Product Title Optimization
Craft compelling, keyword-rich product titles that highlight key features and benefits. Follow best practices for title structure to improve relevance and visibility in PLAs.
Video content. Done smartly.
Product Demonstrations
Create engaging product demonstration videos that showcase your items in action. Highlight key features, use cases, and benefits to provide valuable information to potential customers and improve conversion rates.
SEO-Optimized Video Content
Optimize video titles, descriptions, and tags with relevant keywords. Create video sitemaps and implement schema markup to improve visibility in video search results and enhance rich snippet opportunities.
Shoppable Video Integration
Implement shoppable video technology on your product pages and in your YouTube content. Allow users to interact with videos and make purchases directly, creating a seamless path from discovery to conversion.
High-Quality Backlinks
1
Content-Driven Link Building
Develop high-quality, shareable content such as industry reports, infographics, and expert guides that naturally attract backlinks from authoritative sources in your niche.
2
Digital PR Campaigns
Launch creative digital PR campaigns that generate buzz and earn mentions from reputable news outlets and industry publications, boosting your domain authority and brand visibility.
3
Influencer Collaborations
Partner with relevant influencers and industry experts for product reviews, collaborations, and content creation, leveraging their audience and authority to gain valuable backlinks and exposure.
4
Broken Link Building
Identify broken links on high-authority sites in your industry and offer your relevant content as a replacement, creating opportunities for valuable backlinks while providing value to other webmasters.